Commerce: Promos

While in the Commerce department, I assisted with pre-purchase sales design both for individual and team customers. The following is a journey for a specific type of promotion offered by Adobe on the team licensed products. Deals or offers were key to promote new or existing products at Adobe. The standard $/% discounts are always popular for individual customers, so more creative measures took place in order to promote teams, using promotions on licenses. The presentation below highlights the introduction of a special promotion, called "Bookend" or also known as a tiered promotion, for example, the more licenses purchased the better the savings. It covers the problem that is trying to be solved as well as benchmarking, the design itself and user testing with specs. ​Browse my work below.