Commerce: Change plan

The Change Plan flow was one of the most used features in subscription management, helping customers find a better-fitting plan at the end of their term or when their needs changed. Adobe aimed to assist these users in selecting the most appropriate plan based on their evolving requirements. Originally a simple comparison tool, (before it was owned by the Commerce department) it underwent two major redesigns. Version 2, driven by competitive analysis, improved the user experience and aligned with industry standards. Version 3, informed by user research and data, introduced an interactive quiz to guide users toward personalized plan recommendations. Browse my work below.